Private visibility audit

Biagio Patanè

Dr. Patanè, a closer look shows where new patients see you first, and where you fade from view.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look at Viale Angelo Masini, and you come up first at your door.
  • Notice the north and east, where you still stay visible, but less firmly.
  • Move south or southwest, and you slip out of sight fast.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients in Bologna search for an orthodontist, who do they notice first?

Right by Viale Angelo Masini, you are easy to find. Across Bologna, Ortodonzia Microdent Bologna keeps turning up first instead.

We put you head to head with Ortodonzia Microdent Bologna, and also looked at Impress Bologna and Studio Ortodontico Preda.

So the patients you miss are not missing care. They are landing on the practice they notice before yours.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby is explained in your own data.

This screen shows the quiet signs of whether your site is bringing in patients, how many other sites point to you, how visitor traffic rises and falls over time, the overall interest in what you do, and how often you show up in Google and the newer AI answers.

  • A modest number of other sites point to yours
  • Visitor traffic is moving in the right direction
  • You are not showing in AI answers yet

Next comes the exact searches people use when they look for a practice like yours, and whether those searches ever bring them your way.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears on, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On rime con denti, a search many patients run every month, your site sits partway down the page, so patients scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages you should build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have a real foundation here, and a few quiet gaps that are costing you families before they ever reach you. The good news is that both sides of this are genuinely workable.

  • Patients asking AI about orthodontic treatment in Bologna may not be guided toward you at all, so the comparison starts without you in it.
  • Families searching from the south and southwest of the city tend to meet Ortodonzia Microdent Bologna first, before your name or your reviews enter the picture.
  • Your homepage does not make the next step obvious at the moment a parent is ready to act, so that window quietly closes.

I trained as a clinician first. So the call is really just me walking through this with you, and the fixes are simpler than they look once you see the order.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?