Private visibility audit

Nicola Merli

Dr. Merli, here is what a new patient sees the moment they look for your clinic online.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around V. Emilia Ponente, 129 and you come up first there.
  • Notice nearby neighborhoods stay strong, with several green spots around you.
  • Move farther out and you slip into yellow, then red, where patients find others.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your practice search for a dentist, who shows up first?

Right by V. Emilia Ponente, you are easy to find. A few streets out, patients keep coming across Centro Odontoiatrico Grimaldi instead of you.

We put you head to head with Centro Odontoiatrico Grimaldi, and also looked at Dentist Garden - Di Bartolomeo & Greischberger and Studio Odontoiatrico Santa Croce.

So the jobs you miss from farther out do not go to better care. They go to the practice patients notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Your local visibility has a reason in your own data

This screen shows the parts of your website that shape discovery, how many other sites point to it, how visitor traffic rises and falls over time, the level of interest around what you do, and how often you appear in Google and in AI answers. It is the clearest way to see whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Your Google search visits are falling
  • Your AI answers presence is only beginning to build

Next, the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and the ones that bring in new patients are not doing enough work.

  • most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • on apparecchio per il palato, a search many patients run every month, your site sits far down the page, so patients scroll past.
  • so those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have a real foundation here, and a few specific gaps quietly costing you patients who never quite reach you. Both sides are workable.

  • In the southeast of Bologna, Centro Odontoiatrico Grimaldi appears before you, so those patients form a preference before your name enters the picture.
  • Your site takes around 17 seconds to show anything, and a patient who clicked your ad may leave before it loads.
  • Your treatment pages are thin on explanation and proof, so an interested patient can arrive and still not feel ready to contact you.

I trained as a clinician before I did any of this. A call is just me walking through the audit with you, and the fixes have a clear order that makes them simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?