Private visibility audit

Francesco Smeraglia

Dr. Smeraglia, here is the map of what a new patient sees when they look for you online.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look at Via Giuseppe Fiorelli, and you are still hidden.
  • Notice the wider area, and you stay out of the main results.
  • Watch nearby searches, and the same red pattern keeps repeating.

This is not permanent. The same map can turn green across more of the area, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your practice search for care like yours, who shows up first?

Right by Via Giuseppe Fiorelli, you are not easy to find. Across the wider area, patients keep seeing STUDIO Medico di famiglia first.

We put you head to head with STUDIO Medico di famiglia, and also looked at Centro medico Cerba HealthCare Italia Napoli Basile and Dott. Gennaro Sica.

So the calls go to the practice people notice first. That leaves your own practice out of view.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you land nearby is explained in your own data.

This screen shows the quiet signals behind your search presence, how many other websites point to yours, how your visitor flow changes over time, how much interest there is in what you do, and how often you appear in Google and the newer AI answers. It is the view that shows whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Your Google search visits are building
  • Your presence in AI answers is still absent

Next, we show the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears on, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On tutore polso, one of the most searched ways patients look for this, your site sits at the top of the page, so it can bring in interested people.
  • So the new patients who are looking for this care can still choose you, but many other searches send them to whoever sits higher.

This is one of the easiest things to turn around in the audit. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched for a hand surgeon in Napoli, found you first, and walked in already decided.

You have a real base here worth protecting, and a few quiet gaps that are costing you patients before they ever reach you. The encouraging part is that both sides can be worked on.

  • Your local presence drops sharply beyond the immediate clinic area, so patients only a short distance away in Napoli meet STUDIO Medico di famiglia first and never quite reach you.
  • Your treatment pages are short and carry no patient accounts or photos, so a visitor who was ready to reach out leaves with unanswered questions instead.
  • When patients ask an AI tool about hand surgery in Napoli before calling anyone, your name does not appear in those early answers, so their first impression forms around someone else.

I trained as a clinician first. A short call is just me helping you see which of these to move on first, and the fixes are simpler than they look once they're in the right order.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?