Private visibility audit

Marcello Gandolfi

Dr. Gandolfi, here is what a new patient sees when they look you up online today.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Torleone 21/C and you come up first there.
  • Move a few streets out and your visibility drops fast.
  • Notice nearby areas where competitors become more visible than you.

This is not permanent. We can spread that green beyond your immediate area, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients search for a dentist nearby, who shows up before you?

Right by Via Torleone, you come up fast. Across the wider city, patients keep seeing Microdent Dental SPA first.

We put you head to head with Microdent Dental SPA, and also looked at Bludental - Bologna and Centro dentistico Santa Chiara Bologna.

So the calls that slip away are going to the practice that patients notice first. That is where the gap sits.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you land for nearby patients has a reason in your own data.

This screen shows the simple story behind your site, how many other sites point to it, how visitor traffic moves over time, how much interest surrounds what you do, and how often you appear in Google and the newer AI answers. It is the view that shows whether your website is actually bringing you patients.

  • Very few other websites point to yours
  • Your traffic through Google is sliding
  • Your presence in AI answers is only starting to build

Next, we show the exact searches patients use when they look for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On dentista bologna, a search many patients run every month, your site sits near the bottom of the first page, so people scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages you build or improve.

Picture your week with the patients across Bologna who searched, found you first, and walked in already half-decided.

You have a real foundation here, and a few quiet gaps that are costing you patients before they ever reach you. The good news is that both sides of this are workable.

  • Local coverage drops off quickly past your immediate area, so patients a few streets away in Bologna start their comparison with Microdent Dental SPA instead of you.
  • When a patient lands on a treatment page and is ready to act, the next step is not obvious enough, so some leave without ever contacting you.
  • There is no backup path for someone who is curious but not yet ready to call, so interested patients who hesitate simply disappear.

I trained as a clinician before I did any of this. A call is just me walking through the audit with you, and the fixes have a clear order that makes them simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?