Private visibility audit

Eugenia Rita Malfatti

Dr. Malfatti, here is what a new patient sees the moment they look for you online.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Paolo Fabbri and you come up first at your door.
  • Move beyond the closest streets and you slip out of sight fast.
  • Notice heavier competition across surrounding districts, where others appear first.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When people near your practice search for a dentist, who do they see first?

Right by Via Paolo Fabbri, you come up. A few streets out, Microdent Dental SPA is the name patients keep meeting first.

We put you head to head with Microdent Dental SPA, and also looked at Centro Odontoiatrico Grimaldi and Bludental.

So the calls you miss beyond your street are not drifting to better care. They are going to the practice people notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby is explained by your own data

This screen is a plain readout of your site’s reach. It shows how many other websites point to you, how visitor traffic moves over time, how much interest there is around what you do, and how often you appear in Google and the newer AI answers. It shows whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • No people are reaching you through Google
  • Your presence in AI answers is not showing

Next, we’ll show the exact searches people use when looking for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and whether the ones that can bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On orthodontics bologna, one of the most searched ways patients look for this, your site sits far down the page, so they scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to which pages to build or improve.

Picture your week with the patients who searched for an orthodontist in Bologna, found you first, and walked in already half-decided.

You have a real and active presence to build on, and a few quiet gaps that are costing you patients you never get the chance to meet. Both sides are genuinely workable.

  • AI does not yet introduce your practice when patients ask about treatments before booking, so those patients arrive leaning toward someone else.
  • Across more of Bologna, Microdent Dental SPA appears earlier than you do, so patients in Murri or Navile never get the chance to choose you.
  • Your site takes about fourteen seconds to open, long enough for an interested patient to close it before they ever find how to contact you.

I trained as a clinician first. A short call is just me reading this with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?