Private visibility audit

Massimo Secondini

Hi Massimo, here is what a new patient sees when they look for you online today.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Emilio Zago and you are still hard to find.
  • Notice nearby streets where you do show up better, around you.
  • See how the red spread still limits your reach beyond the immediate area.

This is not permanent. The same map can turn green across more of the city, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients search for a dentist near your practice, who do they meet first?

Right by Via Emilio Zago, you are outside the first wave of results. Across the wider area, patients keep seeing Bludental - Bologna first.

We put you head to head with Bludental - Bologna, and also looked at Centro Odontoiatrico Grimaldi and Microdent Dental SPA.

That is why nearby calls are going to the practice patients notice first, not to yours. So the gap is not care, it is being found in time.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Why you appear there is in your own data

This screen shows the quiet signals behind your site, how many other sites point to you, how visitor traffic moves over time, how much interest surrounds what you do, and how often you show up in Google and the newer AI answers. It is the clearest view of whether your site is actually bringing you patients.

  • Few other websites point to yours
  • Your Google traffic is drifting downward
  • Your presence in AI answers is still modest

Next, we look at the exact searches patients use for a practice like yours, and whether those searches ever bring them to you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On dentista modena, one of the most searched ways patients look for this, your site sits far down the page, so patients scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages you should build or improve.

Picture your week with the patients who searched for implants in Bologna, found you first, and walked in already half-decided.

You have built real strengths here, and a few specific gaps are quietly costing you patients who would otherwise choose you. The good news is that both are worth addressing, and none of it requires starting over.

  • A patient who clicks your implant ad waits about 13 seconds for your page to open, and some leave before they see anything.
  • Patients a few streets beyond Via Emilio Zago are more likely to encounter Bludental - Bologna first, before your name ever appears.
  • Your treatment pages give a considering patient too little about your approach, so the doubt stays right at the moment they would otherwise call.

I trained as a clinician before any of this. The call is just me reading the audit with you so you can see which piece to move first.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?