Private visibility audit

Riccardo Sirello

Dr. Sirello, here is what a new patient sees when they look for you in Bologna

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via della Liberazione, 15 and you come up first there.
  • Notice nearby north and east areas, where you stay visible at the front.
  • Move south and your presence drops fast, with much less chance of being seen.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your practice search for a dentist, who do they come across first?

Right by Via della Liberazione, you are easy to find. Farther south, patients keep coming across Centro Odontoiatrico Grimaldi instead of you.

We put you head to head with Centro Odontoiatrico Grimaldi, and also looked at Bludental and Bludental.

So the calls you miss there are not going to the right practice by chance. They are going to the one patients notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you appear nearby has a reason hidden in your own data

This screen pulls together the main signs from your site, how many other sites point to it, how visitor traffic rises and falls over time, the overall interest around what you do, and how often you show up in Google and the newer AI answers. It shows whether your site is actually bringing you patients.

  • Many other websites point to yours
  • Visitor traffic is drifting downward
  • Your presence in AI answers is modest

Next, we look at the exact searches people use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On pulpite, a search many patients run every month, your site sits far down the page, so patients scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched in south Bologna, found you first, and walked in already decided.

You have genuine assets here worth protecting, and a handful of gaps quietly costing you patients who were already interested. The encouraging part is that both are workable.

  • South of the clinic, Centro Odontoiatrico Grimaldi appears before you, so those patients form a first impression elsewhere.
  • Your page takes around fourteen seconds to open, and many patients leave before they reach the contact step.
  • The path after an ad click ends on a vague link, and that uncertainty stops some patients from going further.
  • Conversion tracking is not confirmed, so you cannot tell which spend is actually bringing patients through the door.

I trained as a clinician before any of this. The call is simply me reading the audit with you, and the fixes have a clear order that makes them far simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?