Private visibility audit

Alessandro Gennai

Dr. Gennai, here is what a new patient sees when they look for you online today in Bologna.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via di Corticella and you appear, but not at the very front.
  • Move north and east, and you come up first in several nearby areas.
  • Watch the south side, where you slip outside the first results.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When people near your practice search for a plastic surgeon, who do they meet first?

Right by Via di Corticella, you come up around the middle. Across the wider area, patients keep seeing Dott. Juri Tassinari first.

We put you head to head with Dott. Juri Tassinari, and also looked at Dott. Stefano Salluce and Dott.ssa Cristina Bona Chirurgia Plastica Estetica.

So the calls you miss are not going to the wrong care, just to the name patients notice first. That is the gap to close.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you appear nearby is explained in your own data

This screen shows the plain story behind your site, who points to it, how visitor traffic rises and falls over time, how much attention your work gets overall, and how often you show up in Google and the newer AI answers. It tells you whether the site is actually bringing you patients.

  • Many other websites point to yours
  • Visitor traffic is slipping over time
  • Your presence in AI answers is only starting to build

Next, we look at the exact searches patients use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and the ones that can bring you new patients are not doing enough work yet.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not bringing you fresh patients.
  • On needling, one of the most searched ways patients look for this, your site sits far down the page, so they scroll past to someone else.
  • On lip lift, another busy search for care, you are also pushed too low for easy choice, so those patients book elsewhere.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched for a facelift in Bologna, found you first, and walked in already half-decided.

You have a real foundation here, active ads, a credible profile, genuine reviews, and a few gaps quietly intercepting patients before they ever reach you. All of it is workable.

  • Your procedure pages lack real photos and testimonials, so a patient who clicked your ad leaves still unsure and keeps comparing other surgeons.
  • South of Via di Corticella, your listing often falls outside the first results entirely, and those patients may never come across your name at all.
  • Across much of Bologna, Dott. Juri Tassinari appears before you do, which means he shapes the patient's first impression before you get a chance.
  • Patients curious but not ready to call today have no way to leave their details, so that interest quietly disappears.

I trained as a clinician before any of this. The call is just me reading the audit with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?