Private visibility audit

Riccardo Villani

Dr. Villani, here is what a new patient sees when they look for you online in Bologna today.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Piazza S. Francesco and you come up first there.
  • Move into nearby areas and your visibility becomes mixed.
  • Watch the east and north-east, where you slip out of sight.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients around your practice search for a plastic surgeon, who do they see first?

Right by Piazza S. Francesco, you are easy to find. Across the wider area, patients keep coming across Dottor Ivano Iozzo instead.

We put you head to head with Dottor Ivano Iozzo, and also looked at Dott. Juri Tassinari and Dr. Giorgio D'Angelo.

So the calls you miss are drifting to the practice patients notice first. That is the gap to close.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you appear nearby is explained in your own data.

This screen is the site check we pulled on your domain. It shows how many other sites point to yours, how visitor traffic moves over time, the overall interest in what you do, and how often you appear in Google and in AI answers. It is the clearest view of whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Your traffic shows little growth over time
  • You do not appear in AI answers

Next, the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears on, and the ones that could bring you new patients are doing too little work.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On filler mento, one of the most searched ways patients look for this, your site sits near the bottom of the first page, so many scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched for a procedure in Bologna, found you first, and walked in already half-decided.

You have a real base here worth protecting, and a few quiet gaps that are costing you patients who would have chosen you. Both sides are workable.

  • AI tools are shaping early trust for patients considering a procedure, and right now they are not pointing toward you.
  • Patients a bit farther across Bologna meet Dott. Ivano Iozzo before they ever see your name, so the trust clock starts earlier for him.
  • Your procedure pages are short and light on real photos, so an interested patient hesitates instead of reaching out.

I trained as a clinician before I did any of this. A short call is just me helping you see what to tackle first, and the fixes have a clear order.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?