Private visibility audit

Alessandro Zornetta

Dr. Zornetta, here is what a new patient sees when they look for you online in Venice today.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look at Via Riccardo Zandonai, 9 and you come up first there.
  • Notice nearby areas also keep you at the first spot.
  • Watch a few pockets slip to second or third place.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your address search for orthopaedic care, who do they see first?

Right by Via Riccardo Zandonai, you come up first. Across the surrounding area, Dottor Roberto Vianello is the name they keep meeting when your spot slips to second or third.

We put you head to head with Dottor Roberto Vianello, and also looked at Ortopedico Dott. Zeno Biber and Nerici Ferruccio.

So the patients who miss your practice are not missing care. They are landing on the name that stands out first when your own spot drops back.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you appear nearby is explained by what is in your own data.

This screen is the snapshot behind the site, showing what other sites point to yours, how visitor flow rises and falls over time, how much interest surrounds your work, and how often you show up in Google and the newer AI answers. It is the view that shows whether your site is actually bringing you patients.

  • Other websites already point to yours.
  • Google search sends only a modest share.
  • Your visitor flow is trending downward.

Next, we will show the exact searches people use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears on, and it shows that the searches bringing you new patients are not doing the heavy lifting.

  • most of the people who reach you already know you and type you in directly, so search is not opening the door to new patients.
  • on polpaccio, one of the most searched ways patients look for this, your site sits near the top of the first page, so people can still pass you by.
  • on formicolio ai piedi, another very busy search, you are further down, so those patients are more likely to choose a practice they meet sooner.
  • the result is that new patients book where they see help first, not necessarily with you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to which pages to build or improve.

Picture your week with the patients who searched, found you first, and walked in already half-decided.

You have a real base here worth protecting, and a few gaps that are quietly costing you patients. Both are workable, and neither requires you to become a marketer.

  • The AI answer a patient reads before any search shapes their first impression, and right now that layer is not working for you yet.
  • In a few pockets farther from your clinic, Dottor Roberto Vianello appears first, and patients tend to call the first name they see.
  • Your page can take close to 20 seconds to open, and most patients leave before it finishes loading.
  • Once a patient lands on your page, there is no clear moment that tells them to contact you, so they keep comparing instead.

I trained as a clinician first. So the call is just one of us reading this with the other, and the fixes have a clear order that makes them simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?