Private visibility audit

Domenico De Fazio

Dr. De Fazio, here is where your local visibility opens up, and where it starts to fade.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via di Roncrio and you come up first there.
  • Notice the central and southern area, where you stay easy to find.
  • Watch the north and far east, where you slip out of sight.

This is not permanent. We can spread that green across more of the city, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients in your part of Bologna search for a plastic surgeon, who do they meet first?

Right by Via di Roncrio, you come up. Farther north and toward the east, patients keep coming across Dott. Federico Cipriani instead of you.

We put you head to head with Dott. Federico Cipriani, and also looked at Dott. Juri Tassinari and Chirurgo Plastico Dott. Vincenzo Colabianchi.

So the calls you miss are not from people who never searched. They are from the ones who notice that practice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

What explains where you appear nearby is already in your own data

This screen shows the live picture of your site, how many other websites point to it, how visitor traffic moves over time, how much people are looking for what you do, and how often you show up in Google and the newer AI answers. It is the view that shows whether your site is actually bringing you patients.

  • A good number of sites already point to yours
  • Visitor traffic is moving in the right direction
  • You do not appear in AI answers yet

Next, we will show the exact searches people use when they look for a practice like yours, and whether those searches ever bring them to you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears for, and it shows whether the searches that can bring you new patients are doing the real work.

  • Most of the people who reach you already knew you and typed your name directly, so the search itself is not bringing in new patients.
  • On dorso mani, one of the most searched ways patients look for this care, your site sits partway down the page, so many people scroll past.
  • So the new patients you want often pick whoever sits higher and book there, never getting to you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have a real foundation here, and a few quiet gaps that are costing you patients you never see leave. Both are worth addressing, and neither requires starting over.

  • North and east of the center, patients searching for a plastic surgeon meet Dott. Federico Cipriani before they ever reach your name.
  • Your site takes about 14 seconds to open, and most curious patients leave before a single word loads.
  • Your procedure pages and social feed do not show enough real patient outcomes, so a patient who finds you still hesitates to contact you.

I trained as a clinician first. The call is just me walking through this with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?