Private visibility audit

Fabio Quatra

Hi Fabio, here is what a new patient sees when they look for you online today in Palermo.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Viale delle Alpi and you come up near the top there.
  • Move a few streets out and you slip into the red zone.
  • Watch the nearby area, where you only hold a small mid-pack pocket.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients in Palermo search for a plastic surgeon, who do they meet first?

Right by Viale delle Alpi, you come up near the top. Across the wider city, patients keep seeing Studio Zabbia first.

We put you head to head with Studio Zabbia, and also looked at Dott. Federico Coppola and Dott. Federico De Michele.

So the gap is not near your door. It opens once people search farther out, and that is where missed appointments go to the practice they notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby has a reason in your own data

This screen shows the quiet signs behind your site, how many other websites point to it, how visitor traffic changes over time, how much interest there is in what you do, and how often you appear in Google and the newer AI answers. It is the view that shows whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • People rarely reach you through Google
  • Your presence in AI answers is only starting to build

Next, the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On criolipolisi palermo, one of the most searched ways patients look for this, your site sits near the bottom of the first page, so patients scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients, through the pages to build or improve.

Picture your week with the patients who searched Palermo, found you first, and walked in already half-decided.

You have a real local anchor and a clear market to build on, and a few gaps are quietly sending patients elsewhere before they ever reach you. The good news is that both sides of this are workable.

  • Your site takes around 15 seconds to open, and some patients have already clicked away before a single word loads.
  • Patients searching from across Palermo see Studio Zabbia before they see you, so those comparisons start without your name in them.
  • Your procedure pages do not give a hesitant patient enough explanation or proof to feel ready to contact you.

I trained as a clinician before any of this. A short call is just me walking through the audit with you, and the fixes are simpler in the right order than they look here.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?