Private visibility audit

Roberto Vianello

Dr. Vianello, here is what a new patient sees when they look for you online today.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Nilde Iotti and you come up near the top there.
  • Notice most nearby areas still keep you in the first group.
  • Watch a few pockets where you drop to fourth or sixth.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your practice look for the service you offer, who do they notice first?

Right by Via Nilde Iotti, you come up. A few streets out, patients are more likely to see Dott. Zornetta Alessandro Ortopedico Ginocchio e Anca first.

We put you head to head with Dott. Zornetta Alessandro Ortopedico Ginocchio e Anca, and also looked at Dottor Roberto Vianello and Nerici Ferruccio.

That is why a few nearby bookings slip away. They go to the practice that catches the eye first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you appear nearby is explained by what your own site is showing

This screen is the behind the scenes view of your site. It shows how many other websites point to yours, how visitor traffic moves over time, the overall interest in what you do, and how often you show up in Google and the newer AI answers. This is the part that shows whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Your Google traffic is slipping
  • You do not appear in AI answers
  • Visitor traffic is drifting downward

Next, we look at the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears on, and the ones that can bring you new patients are not doing enough work.

  • Most of the people who reach you already knew you and typed you in directly, so search is not winning you new patients.
  • On complicazioni dopo intervento menisco, a search many patients run every month, your site sits far down the page, so people scroll past.
  • So those new patients choose whoever is higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages you should build or improve.

Picture your week with the patients who searched for a knee surgeon in Venezia, found you first, and arrived already ready to book.

You have a real base here worth protecting, and a few quiet gaps that are costing you patients who never quite reach you. Both sides are workable.

  • A few pockets spreading out from Via Nilde Iotti show other orthopedic names before yours, so those patients make their choice without comparing you.
  • Your treatment pages do not show enough explanation or proof for a decision as serious as orthopedic surgery, so patients who find you still hesitate.
  • When patients ask AI about knee surgery or recovery in Venezia, you are not yet part of that early answer, so someone else shapes their trust first.

I trained as a clinician before any of this. The call is just one of us reading this audit with the other, and the fixes have a clear order that makes them simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?