Private visibility audit

Mario Musella

Dr. Musella, here is what a new patient sees the moment they look for you online in Naples.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Viale Antonio Gramsci, 19 and you come up first there.
  • Notice most nearby areas still show you clearly, with steady first-place visibility.
  • See the northeast pocket where competing listings appear ahead of you.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your clinic search for a bariatric surgeon, who do they see first?

Right by Viale Antonio Gramsci, you are easy to find. Across most of Naples, Dott. Triscino Chirurgo Bariatrico Napoli comes up first, with a small pocket to the northeast where others appear ahead.

We put you head to head with Dott. Triscino Chirurgo Bariatrico Napoli, and also looked at Dr. Giuseppe Iovino and Chirurgia Bariatrica e Terapia Interdisciplinare dell'Obesità Grave - AOU Federico II.

So the real gap is not near your door. It is in that northeast pocket, where fewer patients are likely to reach you before another clinic.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Your local result has a reason hidden in your own data.

This screen is a plain snapshot of your site, showing how many other websites point to you, how your visitor flow rises and falls over time, how much overall interest exists in what you do, and how often you turn up in Google and the newer AI answers. It is the clearest way to see whether your site is actually bringing you patients.

  • Many other websites point to yours
  • Visitor traffic is still building
  • Your site already shows in AI answers

Next, we will show the exact searches patients use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and the ones that bring you new patients are not doing the heavy lifting.

  • most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • on segrepass, one of the most searched terms in the list, your site sits at the top of the page, so this is drawing in university traffic, not patients.
  • so the people looking for bariatric care choose whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. That points to the pages to build or improve.

Picture your week with the patients who searched Naples for bariatric surgery, found you first, and walked in already half-decided.

You have a real foundation here, and a few specific gaps quietly costing you patients who never even reach your name. Both sides are workable.

  • AI shapes a patient's trust before they ever contact a clinic, and your name is not yet part of that early conversation.
  • North and east of the clinic, patients meet Dott. Triscino Chirurgo Bariatrico Napoli first, so they arrive at another surgeon already half-decided.
  • Your main bariatric page takes about 17 seconds to load, and an undecided patient closes the tab before anything has a chance to reassure them.
  • With one review on your profile, patients who do find you have very little waiting to help them choose you over anyone else.

I trained as a clinician before I did any of this. A short call is just me helping you see which piece to move first, and the fixes are simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?