Private visibility audit

Giulia Maria Ravaioli

Hi Dr. Ravaioli, here is what a new patient sees when they look you up in Bologna.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Francesco Zanardi and you come up near the top there.
  • Notice several nearby areas stay strong, especially close to your clinic.
  • Move east and southeast, and your visibility falls into weak ground.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When people in Bologna search for a dermatologist, who comes up first?

Right by Via Francesco Zanardi, you are easy to find. Move east or southeast, and Dermatologo Bologna, Dott.ssa Lidia Sacchelli is the name patients keep seeing first.

We put you head to head with Dermatologo Bologna, Dott.ssa Lidia Sacchelli, and also looked at Dermatological Center Srl and Raimondi Dr. Fabio Dermatologo.

So the gap is not at your door. It opens as people search farther out, and that is where notice goes to the practice they see first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you appear nearby is no accident, your own data explains why

This screen shows the plain story behind your site, how many other sites point to it, how visitors move up and down over time, how much interest there is in what you do, and how often you show up in Google and in AI answers. It is the part that shows whether your site is actually bringing you patients.

  • Many other websites point to yours
  • Your Google traffic is already bringing visits
  • Your presence in AI answers is building

Next, we will show the exact searches patients use when they look for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears for, and whether the ones that bring new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not bringing in new patients.
  • On appartamento, one of the most searched terms in the list, your site sits at the very bottom of the first page, so patients scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched for a dermatologist in Bologna, found you first, and walked in already half-decided.

You have a real foundation here worth protecting, and a few quiet gaps that are costing you patients before they ever reach your profile. Both are workable.

  • Patients east and southeast of the clinic meet Dermatological Center Srl first, so they may never reach your profile at all.
  • Your treatment pages are too thin to answer a patient's questions, so interested visitors leave without contacting you.
  • Part of your site is pulling searches for unrelated topics, which pushes the patients actually considering skin care further down the page.

I trained as a clinician before I ever touched any of this. The call is just me reading the audit with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?