Private visibility audit

Giovanni Zucchelli

Hi Dr. Zucchelli, here is what a new patient sees when they look for you online.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Viale XII Giugno and you come up first there.
  • Move a few streets out and you slip far down the results.
  • Notice a few nearby spots stay better, but still not close enough.

This is not permanent. We can spread that green across more of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When people around your city need a dentist, whose name do they notice first?

Right by Viale XII Giugno, you come up. A few streets out, patients keep seeing Centro Odontoiatrico Grimaldi before you.

We put you head to head with Centro Odontoiatrico Grimaldi, and also looked at Bludental - Bologna and Microdent Dental SPA.

So the calls you miss are not going to the wrong kind of care. They are going to the practice that shows up before yours.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Your local visibility has a reason, and it is sitting in your data

This screen is the plain view of how your site is doing behind the scenes. It shows how many other websites point to yours, how visitor traffic moves over time, how much interest there is in what you do, and how often you appear in Google and the newer AI answers. This is what shows whether your site is actually bringing you patients.

  • Your site has solid support from other websites.
  • Traffic through Google is present, but modest.
  • Your appearance in AI answers is still building.

Next, we look at the exact searches patients use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and most of the visits are tied to your own name rather than fresh patient searches.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On zucchelli, one of the most searched ways patients look for this, your site sits near the top of the page, so it helps with known visitors more than new ones.
  • On zucchelli institute, a search many patients run every month, you are also near the top, yet the bigger care searches still send new patients to other practices first.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients, through the pages to build or improve.

Picture your week with the patients across Bologna who searched, found you first, and arrived already ready to say yes.

You have a real foundation here, and a few gaps quietly costing you patients who never quite reach you. The good news is that both sides of that picture can be worked on.

  • Across most of Bologna, patients meet Centro Odontoiatrico Grimaldi before your name appears, so they never get the chance to weigh your reputation.
  • Your treatment pages are thin and carry no photos or patient accounts, so a first-time visitor hesitates and often moves on.
  • AI-generated answers mention you by name but not by treatment, so patients asking about implants or periodontal care may not find you at that earlier moment of decision.

I trained as a clinician first. A short call is just me helping you see which of these to tackle first, and the fixes are simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?