Private visibility audit

Saverio Colonna

Hi Saverio, here is what a new patient sees the moment they look for you online.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via della Liberazione 3-5 and you come up first there.
  • Notice the north and centre stay strong, with several nearby points still green.
  • Move south and south-east, and you slip into orange and red.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your practice search for physiotherapy, who do they meet first?

Right by Via della Liberazione, you come up. Across the south and south-east, AreA FISIO takes over while your name drops out of sight.

We put you head to head with AreA FISIO, and also looked at Spine Center Project and CMR Fisios.

So the visits you miss are going to the practice patients notice first. That is the gap to close.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby has a reason in your own data

This screen shows the story behind your site, in plain view. It shows how many other websites point to yours, how your visitor traffic rises and falls over time, how much interest there is in what you do, and how often you appear in Google and the newer AI answers. This is what shows whether your site is actually bringing you patients.

  • Many other websites already point to yours
  • Your Google traffic is already building
  • Your presence in AI answers is only starting to build

Next, we look at the exact searches people use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients arrive by your name.

This image lists the Google searches your site appears for, and it shows that the searches bringing you new patients are not doing the heavy lifting.

  • Most of the people who reach you already knew you and typed your name directly, so a search is not bringing in many new patients.
  • On sterno, one of the most searched ways patients look for this, your site sits partway down the page, so many people scroll past.
  • So those new patients choose whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. That points to the pages to build or improve.

Picture your week with the patients who searched for spine care in Bologna, found you first, and arrived already decided.

You have real assets here worth protecting, and a few specific gaps quietly sending patients elsewhere before they ever reach you. Both sides are workable.

  • South and south-east of your address, patients encounter AreA FISIO first and may never get as far as your reviews.
  • Your treatment pages give patients limited explanation, so a seriously interested visitor often leaves still uncertain.
  • There are no real clinic photos or patient accounts on the site, which makes that first contact feel like a bigger step than it needs to be.

I trained as a clinician first. A short call is just me walking through the audit with you, and the fixes have a clear order that makes them simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?