Private visibility audit

Paolo Licci

Hi Paolo, here is what a new patient sees when they look for you online today.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Arno and you come up first there.
  • Move through nearby areas and you slip out of sight quickly.
  • Notice 4.9 stars and 12 reviews, then see how far that reach goes.

This is not permanent. The same map can turn green across the rest of the area, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near Bologna look for a dentist, who do they meet first?

Right by Via Arno, you come up. Move out from there, and patients keep seeing Microdent Dental SPA first.

We put you head to head with Microdent Dental SPA, and also looked at Centri Dentistici Tomaselli and i.Denticoop.

That leaves your strongest pull close to home, but a much thinner reach beyond it. So the patients you miss are the ones who notice another practice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you land nearby is explained in your own data

This screen is the part most owners never see. It shows how many other sites point to yours, how visitor traffic moves over time, how much interest there is in what you do, and how often you appear in Google and the newer AI answers. It is the clearest sign of whether your site is actually bringing you patients.

  • Only a small number of other sites point to yours
  • Traffic from Google is still very limited
  • Your appearance in AI answers is only starting to build

Next, we will show the exact searches patients use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and the ones that bring new patients are not doing much work yet.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On studio arno, one of the most searched ways patients look for this, your site sits around the top of the page, but on ambulatorio arno srl, a search many patients run every month, it is partway down, so they scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to which pages to build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have a real base here, active ads, a strong local presence, a solid rating, and a few specific gaps quietly costing you patients who never quite reach you. Both sides are worth looking at, and both are workable.

  • Across more of Bologna, Microdent Dental SPA appears before you do, so those patients start trusting another name first.
  • Your homepage does not quickly tell an arriving patient what you offer or how to reach you, so the attention your ads already paid for walks out.
  • Your treatment pages carry little proof or explanation, so patients considering a larger procedure hesitate right at the moment they would otherwise contact you.

I trained as a clinician before any of this. The call is just me reading the audit with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?