Private visibility audit

Pietro Panettiere

Dr. Panettiere, here is what a new patient sees when they look for you online today.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Giacomo Matteotti and you come up first there.
  • Move a few streets out and your visibility drops into the middle.
  • Watch the outer city, where competitors are more likely seen first.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When people search for a plastic surgeon nearby, who do they come across first?

Right by Via Giacomo Matteotti, you come up. Across Bologna, patients keep seeing Dott. Juri Tassinari - Chirurgo Plastico ed Estetico first.

We put you head to head with Dott. Juri Tassinari - Chirurgo Plastico ed Estetico, and also looked at Dottor Ivano Iozzo and Dott. Filippo Brighetti.

So the work is clear. You need the same pull beyond your own street, or those calls go elsewhere.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you appear nearby is explained by what your own site is saying

This screen is a plain summary of your site’s pull outside the practice itself. It shows how many other websites point to you, how visitor traffic moves over time, how much interest there is in what you do, and how often you show up in Google and the newer AI answers. It is the clearest view of whether your site is bringing you patients.

  • Very few other websites point to yours
  • Your Google traffic is still very light
  • You are not yet appearing in AI answers

Next, we’ll show the exact searches people use when they are looking for a practice like yours, and whether those searches ever lead them to you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and whether the ones that bring you new patients are doing their job.

  • most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • on the search for seno ptosico, one of the most searched ways patients look for this care, your site sits far down the page, so patients scroll past.
  • so those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to which pages to build or improve.

Picture your week with the patients across Bologna who searched, found you first, and walked in already half-decided.

You have a real base to build on, and a few gaps that are quietly costing you patients before they ever reach your page. Both are workable, and neither requires you to become a marketer.

  • Across wider parts of Bologna, Dott. Juri Tassinari is introduced to patients first, before your name appears at all.
  • Your procedure pages carry under 300 words and no patient proof, so a genuinely interested patient leaves without contacting you.
  • When patients ask AI tools about a procedure or a surgeon, you are not part of the answer they receive.

I trained as a clinician before any of this. A short call is just one of us reading the audit with the other, and the fixes have a clear order.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?