Private visibility audit

Federica Brillante

Dr. Brillante, here is what a new patient sees when they look for you online in Bologna.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look at Via Giacomo Ciamician, and you come up first there.
  • Notice nearby east and northeast areas, where you still stay visible.
  • Move west or south, and patients often find other listings instead.

This is not permanent. The same map can turn green, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When people search for a dentist in your area, who do they notice first?

Right by Via Giacomo Ciamician, you come up. Farther out, patients keep seeing Centro Odontoiatrico Grimaldi more often.

We put you head to head with Centro Odontoiatrico Grimaldi, and also looked at Bludental and Microdent Dental SPA.

So the gap is not at your door. It opens as soon as patients look beyond your street.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby is explained in your own data

This screen is a plain view of how your site is doing behind the scenes. It shows how many other sites point to yours, how visitor visits rise and fall over time, the overall interest in what you do, and how often you appear in Google and the newer AI answers. It shows whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Your Google traffic is still modest
  • Your AI search presence is only starting to build

Next, we look at the exact searches people use when they want a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so search is not bringing in new patients for you.
  • On studi dentistici bologna, one of the most searched ways patients look for this, your site sits at the top of the page, while studio dentistico bologna is partway down and easier to miss.
  • So the people ready to book pick whoever sits higher and go there instead of coming to you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have real assets here worth protecting, and a few gaps quietly costing you patients who never quite reach you. The good news is that both are workable.

  • West and south Bologna patients encounter Centro Odontoiatrico Grimaldi before your name appears, so the comparison starts without you.
  • A patient who clicked your ad can still be waiting for your page to load while they have already moved on to another clinic.
  • Your treatment pages do not yet carry enough to help a patient feel ready to contact you, so the doubt stays right at the deciding moment.

I trained as a clinician before this work. The call is just me helping you see which of these to move first, and the fixes are simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?