Private visibility audit

Massimino Negosanti

Dr. Negosanti, here is what a new patient sees when they look for you online today

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Mazzini and you come up near the top there.
  • Notice the east and central areas, where you stay easy to find.
  • Move west and northwest, and you slip into the middle pack or lower.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients search for a dermatologist near you, who do they notice first?

Right by Via Mazzini, you come up. Across the west and northwest, patients keep seeing Dott.ssa Vera Tengattini instead.

We put you head to head with Dott.ssa Vera Tengattini, and also looked at Dott.ssa Elena Saccani and Dott.ssa Pupelli Gaia, Studio privato Dermatologico.

So the missed calls are coming from the parts of town where you slip back. That is where patients notice another practice before yours.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby is explained by your own data

This screen is the behind the scenes view of your site. It shows how many other websites point to you, how visitor traffic rises and falls over time, how much interest there is in what you do, and how often you appear in Google and the newer AI answers. It is the view that shows whether your site is actually bringing you patients.

  • Few other websites point to yours
  • Visitor traffic is trending downward
  • You are only lightly appearing in AI answers

Next, we will show the exact searches people use when they look for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you directly, so search is not winning you anyone new.
  • On dermatologi a bologna, one of the most searched ways patients look for this care, your site sits far down the page, so people scroll past.
  • So those new patients choose whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already decided.

You have real assets here worth protecting, and a few specific gaps quietly costing you patients. Both are workable, and neither requires starting over.

  • A few Bologna neighborhoods to the west and northwest show other dermatologists first, so those patients never reach your reviews.
  • Treatment pages that feel thin or unfinished make an interested patient hesitate right at the moment they should be contacting you.
  • Your site takes around 9 seconds to load, so patients who clicked through from a search or an ad leave before the page is ready.

I trained as a clinician before any of this. The call is just one of us reading this audit with the other, and the fixes have a clear order that makes them simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?