Private visibility audit

Raffaele Rauso

Dr. Rauso, here is what a new patient sees when they look for you online in Naples today.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Guglielmo Melisurgo, 4 and you appear near the top.
  • Notice nearby areas stay strong, but some shift into mid-pack visibility.
  • Move farther out and you slip into weaker ground where others show first.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When people in Naples search for a plastic surgeon, who shows up first?

Right by Via Guglielmo Melisurgo, you come up. In the wider area, Dott. Sergio Razzano is the name patients keep meeting first.

We put you head to head with Dott. Sergio Razzano, and also looked at Dott. Dario d'Angelo and Chirurgo Plastico Napoli Dott.Marco Moraci.

So the real issue is not your front door. It is the streets where patients search beyond it, and that is where calls drift to the clinic they notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Your local visibility is not random, the reason sits in your own data.

This screen shows the quiet signals behind your site, how many other sites point to it, how your visits move up and down over time, how much interest surrounds what you do, and how often you appear in Google and the newer AI answers. It shows whether your site is actually bringing you patients.

  • Many other websites already point to yours
  • Your visits through Google are slipping
  • Your AI search presence is only starting to build

Next, we look at the exact searches patients use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site is found on, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew your surname and typed it in directly, so a search is not winning you anyone new.
  • On trapianto capelli napoli, a search many patients run every month, your site sits near the top of the page, so there is still room to pull in more of that demand.
  • So those new patients pick whoever sits higher and book there, instead of reaching you first.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched Naples, found you first, and walked in already half-decided.

You have a real foundation here, and a few quiet gaps that are costing you patients along the way. The encouraging part is that both sides of that picture can be worked on.

I trained as a clinician before I did any of this. The call is just me helping you see which piece to move first, and the fixes are simpler than they look from here.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?