Private visibility audit

Filippo Brighetti

Hi Dr. Brighetti, here is what a new patient sees when they look for you online in Bologna.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look at Via dell'Indipendenza, 74, and you come up clearly first.
  • Notice central and northern Bologna, where you stay visible, but not dominant.
  • Move south and southeast, and you slip out of sight more often.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients search near your practice in Bologna, who do they come across first?

Right by Via dell'Indipendenza, you come up. Across central and southern Bologna, patients keep seeing Dott. Juri Tassinari first.

We put you head to head with Dott. Juri Tassinari, and also looked at Dottor Ivano Iozzo and Dottor Ivano Iozzo.

So the calls you miss are not drifting to chance. They are going to the name patients notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby has a reason in your own data

This screen shows the signs behind your site’s reach. It brings together how many other sites point to yours, how your visitor traffic moves over time, how much interest there is in what you do, and how often you appear in Google and the newer AI answers. It is the view that shows whether your site is actually bringing you patients.

  • Few other websites point to yours
  • Your traffic through Google is slipping
  • Your presence in AI answers is still limited

Next, you will see the exact searches patients use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears for, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On dr filippo brighetti, a search many patients run every month, your site sits at the top of the page, so it mainly catches people who are already looking for you.
  • So the new patients who do not know you yet are more likely to pick whoever sits higher and book there first.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to which pages to build or improve.

Picture your week with the patients who searched for a surgeon in Bologna, found you first, and walked in already half-decided.

You have built real presence here, and a few specific gaps are quietly letting patients slip past you. Both sides of that are worth a look, and both are workable.

  • Patients south and southeast of the center are being introduced to Dott. Juri Tassinari before they ever reach your name.
  • Your page takes around eleven seconds to open, long enough that an interested patient often leaves before the contact step appears.
  • The procedure page has limited explanation and no real photos, so a patient who was close to reaching out hesitates instead.
  • Your ads send interested people to your Instagram profile rather than straight to a contact step, and each extra click loses some of them.

I trained as a clinician first. So the call is just one doctor helping another see what to sort first, and the fixes are simpler than they look from the outside.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?