Private visibility audit

Francesca Barile

Hi Francesca, here is what a new patient sees when they look for you online today in Bologna.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via dell'Arcoveggio and you come up first there.
  • Notice most nearby areas still show you first across the city.
  • Move south or east, and a few spots put other clinics ahead.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your practice search for spine care, who do they meet first?

Right by Via dell'Arcoveggio, you come up. Across most of the area, you stay easy to find; only a few pockets slip lower, and Dott. Giovanni Barbanti Bròdano shows up less often there.

We put you head to head with Dott. Giovanni Barbanti Bròdano, and also looked at Dott. Antonio Martucci and Dott. Stefano Cervellati.

So the main task is to protect that strong local presence. The few weaker pockets are where patients can drift away.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Why you show up there is already written in your data

This screen is the plain record of how your site is doing online. It shows how many other websites point to yours, how visitor traffic rises and falls over time, how much interest there is in what you do, and how often you turn up in Google and the newer AI answers. It is the view that shows whether your site is actually bringing you patients.

  • A solid group of other sites point to yours
  • Your traffic through Google is still building
  • Your presence in AI answers is not there yet

Next, the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and the ones that bring you new patients are not doing the heavy lifting yet.

  • Most of the people who reach you already knew you and typed you in directly, so the search is not bringing in many new patients.
  • On miglior ortopedico schiena bologna, a search many patients run every month, your site sits partway down the page, so they scroll past.
  • So those new patients choose whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched for spine surgery in Bologna, found you first, and walked in already decided.

You have built a real foundation here, and a few specific gaps are quietly costing you patients who never quite arrive. Both are worth addressing, and neither requires starting over.

  • Patients asking AI about spine surgery in Bologna get answers that do not yet include you, so some decide before they ever reach your name.
  • In a few pockets farther from the clinic, Dott. Giovanni Barbanti Bròdano appears first and patients form an early impression without comparing you.
  • When a motivated patient tries to contact you, the contact step breaks, and the interest you already earned simply disappears.

I trained as a clinician before any of this. So the call is really just me walking through the audit with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?