Private visibility audit

Giulia Stuppioni

Dr. Stuppioni, here is what a new patient sees when they look for you online in Bologna.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look at V. Augusto Murri, 93/95, and you come up first there.
  • Move beyond your immediate area, and you slip into the red.
  • Watch nearby streets, where paid results can sit above you.

This is not permanent. We can spread that green across the rest of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your clinic search for a dentist, who do they come across first?

Right by V. Augusto Murri you come up. A few streets out, patients keep seeing Microdent Dental SPA first.

We put you head to head with Microdent Dental SPA, and also looked at Centri Dentistici Tomaselli and Bludental.

So your strongest showing stays close to home. Farther out, the practice patients notice first is still the one that keeps taking the calls.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Why you appear nearby is written in your own data

This screen is a plain snapshot of your site’s reach. It shows how many other websites point to yours, how visitor traffic rises and falls over time, the level of interest in what you do, and how often you show up in Google and the newer AI answers. This is what shows whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Your Google visits are still limited
  • Your presence in AI answers is only starting to build

Next, we look at the exact searches patients use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and it shows that the searches bringing you in are mainly the ones where people already know you.

  • most of the people who reach you already knew you and typed your name directly, so a search is not winning you anyone new.
  • on the search for gm med, a search many patients run every month, your site sits far down the page, so patients scroll past.
  • so those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have a real base to build on here, and a few quiet gaps that are costing you patients who were already close to choosing you. Both sides are genuinely workable.

  • Across the wider city, Microdent Dental SPA appears before you do, so those patients begin forming trust somewhere else.
  • Your homepage does not immediately tell a new visitor what you offer or how to reach you, so interested patients leave before acting.
  • Your site takes around five seconds to open, and some patients give up before they ever see what you do.

I trained as a clinician before any of this. The call is just me reading this audit with you so you can see which fix to make first.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?