Private visibility audit

DR. MAURO FARNETI DOTT

Hi Dr. Farneti, here is what a new patient sees when they look for you online today.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Abruzzo 14/H and you come up first there.
  • Move a few nearby areas out and you slip into the middle pack.
  • See the wider city and many patients find other dentists instead.

This is not permanent. We can spread that green across more of the map, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When people near your clinic search for a dentist, who do they see first?

Right by Via Abruzzo, you come up. A little farther out, patients keep seeing Microdent Dental SPA first.

We put you head to head with Microdent Dental SPA, and also looked at Centri Dentistici Tomaselli - Bologna and Bludental - Bologna.

So the patients who do not find you nearby are going to the practice they notice first. That is the gap to close.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby is explained by your own data

This screen shows the plain facts behind your site, who points to it, how visitor visits rise and fall over time, how much interest there is in what you do, and how often you appear in Google and the newer AI answers. It is the view that tells whether your site is truly bringing you patients.

  • Many other websites point to yours
  • Traffic from Google is growing
  • Your presence in AI answers is building

Next, the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears on, and the ones that bring you new patients are not doing the heavy lifting.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On the search for centro odontotecnico, one of the most searched ways patients look for this, your site sits near the top of the page, so patients still have room to pass you by.
  • So the bigger patient searches go to whoever sits higher, and those people book there instead of coming to you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients, with the pages to build or improve.

Picture your week with the patients who searched for implants in Bologna, found you first, and walked in already half-decided.

You have a real foundation here, and a few gaps quietly costing you patients who would have chosen you. The good news is that both can be worked on, in a clear order.

  • A few blocks from your clinic, Microdent Dental SPA appears before you do, so those patients often stop looking before they ever see your name.
  • Your treatment pages open slowly and lead with a generic welcome, so an interested patient may leave before they find a reason to call.
  • There are no photos or patient proof on the pages where people compare options, so doubt lingers right at the moment they decide.

I trained as a clinician before any of this. The call is just one of us reading the audit with the other, and the fixes have a clear order that makes them simpler than they look.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?