Private visibility audit

Marina Faccio

Dott.ssa Faccio, here is what a new patient sees when they look for you online in Bologna.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Larga and you come up first there.
  • Notice nearby areas stay green, with you seen first across much of the city.
  • Move into a few pockets and you slip into the background.

This is not permanent. The same map can spread that green across the rest of the city, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your street search for care like yours, who do they notice first?

Right by Via Larga, you come up at the front. A few nearby pockets slip back, and Dr. Luca Busanelli is the name patients keep meeting there.

We put you head to head with Dr. Luca Busanelli, and also looked at Dr. Raffaele Grasso and Dr. Raffaele Grasso.

So the calls you miss are not going to some better option. They are going to the practice patients notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you appear nearby is explained in your own data.

This screen pulls together the parts of your site that shape how often people find you and what they see. It shows how many other sites point to yours, how visitor traffic rises and falls over time, how much interest there is around what you do, and how often you turn up in Google and the newer AI answers. This is what shows whether your site is actually bringing you patients.

  • Your site has a useful base of outside mentions.
  • Google is bringing in less traffic than it should.
  • Your presence in AI answers is only starting to build.

Next, we show the exact searches patients use for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by Marina Faccio.

This image lists the Google searches your site comes up for, and it shows that the searches bringing you new patients are not doing enough of the work.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On rizoartrosi mani, one of the most searched ways patients look for this, your site sits near the bottom of the first page, so many scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to which pages to build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have built a real foundation here, and a few specific gaps are quietly costing you patients who were already close to choosing you. Both sides can be worked on.

  • Some pockets a short distance from the clinic bring up Dott. Luca Busanelli first, so those patients begin comparing without ever seeing your name.
  • Condition pages bring patients close to contacting you, but the next step is not clear enough, so they keep reading elsewhere instead.
  • At least one ad sends interested patients to an article rather than a clear way to reach you, so that click goes nowhere useful.
  • There is no way for a curious but not-yet-ready patient to leave their details, so that interest simply disappears.

I trained as a clinician first. A short call is just me reading this with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?