Private visibility audit

Nicola Capuano

Hi Dr. Capuano, here is what a new patient sees when they look for you online.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Viale Maria Cristina di Savoia and you come up first there.
  • Notice the western and southern area, you stay easy to find across many nearby searches.
  • Move north and east, and you slip out of sight as others take over.

This is not permanent. The same map can turn green across the rest of the area, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your practice search for an orthopedic surgeon, who do they notice first?

Near Viale Maria Cristina di Savoia, you come up easily. Farther north and east, patients keep coming across Dott. Viglione Stefano first.

We put you head to head with Dott. Viglione Stefano, and also looked at Prof. Dott. Nicola Capuano and Dr. Luigi Grosso.

So the gap is not at your front door. It opens once patients move beyond your immediate area.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Your local spot is explained by what your own data shows

This screen is the plain view of how your site is doing behind the scenes. It shows how many other websites point to you, how visitor interest rises and falls over time, how much attention your work gets online, and how often you appear in Google and the newer AI answers. This is what tells whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Your Google traffic is drifting down
  • You are barely appearing in AI answers

Next, the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed your name directly, so a search is not winning you anyone new.
  • On miglior ospedale ortopedico napoli, a search many patients run every month, your site sits around the middle of the page, so people scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. That points to the pages to build or improve.

Picture your week with the patients who searched Napoli, found you first, and walked in already half-decided.

You have a real foundation here, and a few gaps quietly costing you patients who never quite reach you. The good news is that both sides of that picture can be worked on.

  • AI tools patients now ask first are not pointing to you, so some are choosing a surgeon before your name appears.
  • Away from your immediate area, Dr. Stefano Viglione appears first across more of Napoli, and those patients rarely look further.
  • Your site takes around 77 seconds to open, and most interested patients have already moved on before it does.

I trained as a clinician before any of this. A short call is just me walking through the audit with you, and the fixes are simpler than they look once you see the order.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?