Private visibility audit

Giovanni Urso

Hi Giovanni, here is what a new patient sees when they look for your practice online in Bologna.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Andrea Costa and you come up first at your clinic.
  • Move east and northeast, and you slip into the middle of the pack.
  • See the far edge, where you drop out of sight and competitors take over.

This is not permanent. The same map can spread that green across the rest of the area, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients in Bologna search for plastic surgery, who do they find first?

Right by Via Andrea Costa, you come up clearly. Move east, and patients keep seeing Dottor Ivano Iozzo before you.

We put you head to head with Dottor Ivano Iozzo, and also looked at Dott. Juri Tassinari and Dr. Giorgio D'Angelo.

So the patients you miss are not missing you by chance. They are landing on the name that shows up before yours.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

What shows up for nearby patients is explained in your own data

This screen is a plain view of your site’s reach, it shows how many other websites point to you, how visitor traffic rises and falls over time, how much interest there is in what you do, and how often you appear in Google and the newer AI answers. It shows whether your site is actually bringing you patients.

  • A solid group of sites point to yours
  • Your Google search traffic is growing
  • Your presence in AI answers is still absent

Next, the exact searches patients use, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site appears for, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On sedere rifatto, one of the most searched ways patients look for this, your site sits partway down the page, so patients scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages you should build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have a genuine base here, a real local presence and a large audience already watching. A few quiet gaps are costing you patients who never quite reach you, and all of it is workable.

  • The eastern and northeastern parts of Bologna are where Dott. Ivano Iozzo appears before you, so some patients start their comparison with him instead.
  • Your procedure pages carry under a thousand words and no real photos, so a patient who lands there leaves with their doubt still open.
  • The AI layer that shapes patient trust before the first call does not yet include you, so some first impressions are being formed without your name.

I trained as a clinician before any of this. A call is just me reading this with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?