Private visibility audit

Matteo Mazzetti

Hi Dr. Mazzetti, a clear look at what patients see when they search for you in Bologna

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Friuli-Venezia Giulia and you come up first there.
  • Move a few streets out and you slip into red quickly.
  • Notice much of the wider area shows 100+ or paid results above you.

This is not permanent. The same map can turn green across more of the area, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When nearby patients search for a dentist in Bologna, who do they see first?

Right by Via Friuli–Venezia Giulia, you come up. A few streets out, Microdent Dental SPA is the name patients keep seeing first.

We put you head to head with Microdent Dental SPA, and also looked at Centri Dentistici Tomaselli and Bludental.

So the visits you are missing are not drifting to better care. They are going to the practice that patients notice first.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Your local spot is explained in your own data, not left to chance.

This screen shows the basic health of your website in plain view, how many other sites point to you, how visitor traffic rises and falls over time, the overall interest in what you do, and how often you turn up in Google and the newer AI answers. It is the readout that shows whether your site is actually bringing you patients.

  • Very few other sites point to yours
  • Visitor traffic is sliding over time
  • You are not appearing in AI answers

Next, the exact searches patients use to find a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients arrive by your own name.

This image lists the Google searches your site shows up for, and the ones bringing new patients are not doing enough of the work.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On pmma materiale, one of the most searched ways patients look for this, your site sits partway down the page, so they scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched Bologna, found you first, and walked in already half-decided.

You have a genuinely strong foothold near the clinic, and a few gaps quietly costing you patients across the rest of the city. Both are real, and both can be worked on.

  • The main searches reaching your site are about the wrong topics entirely, so the patients actually looking for a dentist are not arriving.
  • When a genuine patient does land on a treatment page, there is not enough there to help them trust you and take the next step.
  • Across most of Bologna, Microdent Dental SPA appears before your name does, so many patients choose before the comparison even starts.

I trained as a clinician before any of this. The call is just me reading the audit with you, and the fixes have a clear order that is simpler than it looks.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?