Private visibility audit

Serena Calderoni

Hi Serena, here is what a new patient sees the moment they look for you online.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Giuseppe Mezzofanti and you are hard to find.
  • Notice the same weak result in the surrounding streets too.
  • See that nearby searchers are unlikely to find you first.

This is not permanent. We can turn that weak visibility into something steadier, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

When patients near your street search for care, who do they actually see?

Right by Via Giuseppe Mezzofanti, you are hard to find. Across the wider area, patients keep coming across Studio Medico Riso Serio Guzzardella Canini first.

We put you head to head with Studio Medico Riso Serio Guzzardella Canini, and also looked at Dr. Irene Losa and Micenter Centro Medico Bologna.

So the calls from local searches are likely going to the practice patients notice first. That is the gap to close.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Where you show up nearby is explained in your own data

This screen pulls together the basic signs of how your site is doing. It shows how many other websites point to yours, how visitor traffic rises and falls over time, how much interest there is in what you do, and how often you appear in Google and the newer AI answers. This is what tells you whether the site is actually bringing you patients.

  • Other websites already point to yours
  • Traffic from Google is steadily building
  • Your presence in AI answers is starting to show

Next comes the exact searches people use when looking for a practice like yours, and whether those searches ever reach you.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and whether the ones that bring you new patients are doing their job.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On biostimolazione viso, a search many patients run every month, your site sits near the bottom of the first page, so patients scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to the pages to build or improve.

Picture your week with the patients who searched for aesthetic medicine in Bologna, found you first, and walked in already half-decided.

You have built a real presence here, and a few specific gaps are quietly costing you patients who never see your name. The good news is that both sides of this can be worked on.

  • Across Bologna's neighborhoods, Studio Medico Riso Serio Guzzardella Canini appears before you in local results, so some patients start comparing doctors there, not with you.
  • Your page takes around 14 seconds to show real content, and a patient who clicked your ad has often already left by then.
  • Your treatment pages do not yet give patients enough detail or real-world proof to feel comfortable taking the next step.

I trained as a clinician before any of this. The call is just me walking through the audit with you so the right fixes become obvious, in the right order.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?