Private visibility audit

Giovanni Zabbia

Dr. Zabbia, let's take a look at where your practice is easy to find, and where it fades

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Via Ricasoli and you come up in the top results there.
  • Move a few streets out and you slip out of sight.
  • Notice your 4.9-star reputation barely reaches new patients.

This is not permanent. The same map can turn green across the rest of the area, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

And your competitors?

Are patients finding you across Palermo, or is someone else showing up first?

Near Via Ricasoli, you are easy to find, but across the wider area patients keep coming across Dott. Federico Coppola, Chirurgo Plastico Ricostruttivo ed Estetico instead of you.

We compared you head-to-head with Dott. Federico Coppola, Chirurgo Plastico Ricostruttivo ed Estetico, and also checked Dott. Federico Coppola, Chirurgo Plastico Ricostruttivo ed Estetico and Dott. Federico De Michele, Chirurgo Plastico Ricostruttivo ed Estetico.

That means the bookings you are losing are going to the practice patients notice first, not to better care.

Each clinic is named exactly as it appears on Google, so you can look them up on your phone yourself. They come up next to you because Google puts all four of you in the same category

The reason patients don't find you isn't your competitors

Your local visibility is explained by what your site is saying behind the scenes

This screen is the behind the scenes view of your site, it shows how many other websites point to yours, how visitor traffic moves up and down over time, how much attention your work gets online, and how often you appear in Google and the newer AI answers. This is the part that shows whether your site is actually bringing you patients.

  • Very few other websites point to yours
  • Your Google traffic is only modest
  • Your presence in AI answers is still building

Next, we will show the exact ways patients look for a practice like yours, and whether those searches are reaching you at all.

What patients search before choosing

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and it is mostly tied to people who already know you.

  • So the site is not doing enough to bring in new patients who start with a search.
  • Someone typing acido polilattico rischi may barely notice your site, then keeps looking.
  • That person chooses another practice first and books there, without knowing you were an option.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. That points to pages to build or improve.

Picture your schedule filled with patients searching Palermo who simply never reach you today.

You have real strengths here that most surgeons would be glad to have, and a few gaps quietly costing you patients every week. The good news is that both sides can be worked on.

  • Patients using AI tools to choose a surgeon may not encounter your name early enough, so they arrive already leaning toward someone else.
  • A patient on the west or northwest side of Palermo is more likely to see Dott. Federico Coppola first and start forming trust there before your reviews ever come into view.
  • Your procedure pages give a cautious patient too little explanation and no real photos, so they go back and keep comparing instead of contacting you.
  • The contact path on your site is easy to miss, so even a patient who is ready to reach out may not find a clear next step in time.

I am a doctor myself, so a call with me is really just two colleagues talking, no jargon and no pressure. Once we get the order right, none of this is hard to move on.

You've just seen what's holding your practice back online.

I read these the way I used to read my own clinic numbers. Some of these problems cost you real patients, others barely matter.

1
Start here

Diagnostic call

We get on a call and go through everything we found. By the end you have a clear picture of what to fix first and what it takes.

2

Onboarding

From here, we're your team. We handle the work, check in with you regularly, and adjust as your practice changes. You're never doing this alone.

3

We fix what's broken

We start with whatever is losing you the most patients and work down from there. From €1,000 a month, and marketing stops being your problem.

4

We launch

Then it just works. Patients find you, the calls come in, and your schedule fills without you thinking about it. You get back to doing what you love while the growth runs in the background.

Run by a doctor, not a marketer

Your marketing, done by someone who has sat in your chair

I built, ran and sold three clinics in Paris by 29. Not because I was the best clinician in the room, but because I worked out why the clinic down the road was winning online, and fixed it. Now I do that for you, so you can get back to being the doctor.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Pick a time that fits around your patients

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actually do in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

What other practices asked before signing

If you’ve read this far, you’re still hesitating.That’s exactly why this section exists.

How did you actually run this audit?

How much of my time will this take? I already work 60 hours!

How much does it cost?

Do you work with my competitors?

Will this comply with my regulatory body? (HIPAA / GDPR / NHS / CNOM / state board / dental council...)

What's the actual first step?